BRANDING – Articles

True servant leaders will pause and then decide on a course of action geared by wanting to achieve best outcomes for the greater good of their teams and their perspective company. So, the real million-dollar question that the up-and-coming talent out there should ask itself is: “What impact will this action or response have on my team or company culture?”

We are in week eight of the new year and it is fair to say that 2019 is well and truly underway. But ask yourself this, does the same hold true for your own new year’s resolutions…? Chances are that the answer to this question is a resounding “no”. As part of our personal brand building and professional visibility leadership series, we have therefore decided to inspire hospitality executives and to provide them with the one new year’s resolution which should be easy to live up to – and, if pursued rigorously, it can proof powerful in helping executives to enhance their own personal brand.

We have previously explored the fundamental association between relatability and professional visibility. Subsequently, we have further defined that concept of professional visibility and segmented it into three components: credibility, confidence and charisma. Here, we examine the notion of ‘engaged leadership.’

Last month, we investigated what it takes to be visible in the professional market place and concluded with the suggestion that “visibility” is only worth something if it is tied to “relatability”. In this article, we stipulate that the former and the latter should be complemented by “executive presence”. Google “executive presence” and you’ll be “inundated” with 163 million hits. You’re bound to learn useful tips if you can somehow sift through this avalanche of material to find the tried and true nuggets of wisdom. Or, you could take the Dale Carnegie’s course on public speaking or immerse yourself in leadership books that aim to describe and nurture executive presence reportedly from academic perspectives.

Following our announcement last month, as part of a new “pulse” leadership mini-series, AETHOS is taking a closer look at ‘executive presence’. The purpose – to draw each and every reader’s attention to its own level of self-awareness and for everyone to critically ask themselves: “What are the competency sets which help me stand out from the crowd?” and “Which attitudes and personal habits should I hone to elevate my profile in the industry?” To kick-off this series, AETHOS investigates what it takes to be visible in the professional market place and suggests that ‘visibility’ is only worth something if it is tied to ‘relatability.’ If people cannot connect with you, or have difficulty in ‘reading you,’ you will not be able to leverage any professional visibility that you might have.

Welcome to the ‘urban, global jungle’ better known as ‘today’s job market’. Whether you’re new to the workforce or a developing leader eager to climb the corporate ladder, you’ve probably been told or read somewhere that ‘survival of the fittest’ in this jungle means being career-focused and fixated on gaining an edge, discovering your metaphorical hedgehog, carving a competitive advantage, or establishing a personal brand.

Critical issues to consider when outsourcing a hotel’s restaurant operations to a professional restaurant brand/operator.

We examine the best practice marketing techniques to attract top talent in the hospitality industry.